Surface
packagIng
BRAND : Zed Black Incense Sticks
Project Brief: To redesign the surface Packaging of a brand/ product.
Overview: I chose to redesign the packaging for the brand: Zed Black Incense Sticks (Mogra fragrance).
Zed Black is one of the renowned Incense Stick brands in the Indian local market. I specifically went ahead with the Mogra fragrance since it is widely used by people but less played in terms of design, hence giving me ample opportunity to experiment with the elements and colors.
Original Packaging
In the late 2020, Zed black launched their Nature Flower Incense sticks, under their campaign to promote recycling and eco-friendly products.
The dumped waste temple flowers are hand rolled into these aromatic incense sticks. Thus, preventing wastage & water pollution.
They also employ unskilled women labourers who constitute of 80% of the total workforce.
Brand Style
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Vibrant colors
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Colour - relating to the fragrance element used
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Inconsistent (different layout altogether for different products)
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Solid background with colorful elements
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The logo remains constant placed at top
Brand Values
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Devotional/ calming
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Fresh Floral
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Feminine
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Eco-friendly
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Therapeutic/ Calm environment
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Unique natural fragrances
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Handcrafted quality
Moodboard
Process
One of the major challenges in this project was to retain the old logo of the brand and redesign the packaging visuals keeping the brand language and values intact.
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This project was unique in terms of the design brief as well as the surface area (of the incense stick box) available to experiment with. It required minimal visuals to effectively communicate the brand
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